How To Get More Social Media Followers

Do you find yourself losing social media followers or your growth is at a standstill?  The following simple tips may help get your accounts back on track.

Let’s say you’re invited to a party.  Black tie event, backyard barbecue or pool party – it’s your choice.  You arrive alone and an entire crowd of people are already there.  Everyone else is enjoying themselves.  They show each other baby pictures and swap funny workplace stories.

What do you do?  Well, you decide to sit in a corner for a few hours while nursing a warm drink.  Then you stroll around aimlessly – you listen to bits and pieces of conversations but give no input.

Eventually, you decide to leave early and inwardly scold yourself for wasting a few hours that could have been better spent resting or munching on popcorn with your cat.

Welcome to the world of social media.

That party?  Let’s pretend that party is Instagram, Pinterest or Twitter.  You did not speak to anyone at the party so you made no connections.

You did not Engage with anyone at the party.

Engagement is the secret to increasing your social media followers.  Here are some tips for organic growth.

Genuine Engagement is Key.

Nobody appreciates when they are having a conversation and members are distractedly gazing in the sky or just talking about completely different topics altogether.  Similarly,  no one likes persons who visit their Instagram photo about their trip to Paris just to talk about the price of milk in New Zealand.  Leave a comment only if the picture interests you.  In addition, daily engagement is required for best results.

Find Your Tribe

There are pages, groups and communities for everything (believe me, it’s true).  Don’t feel left out if you think there is nobody else who enjoys making pickle flavored ice – cream.  Just type in a search bar and you will find a group with similar interests.

Networking

The practice of networking is essential to entrepreneurs.  Be sure to display your product or service on your social media account and share informative articles with your website link.

Do.  Not.  Spam.

We don’t need much of an explanation for this one.  Spamming is annoying and unwanted email spam can get you in a lot of trouble.

Use automated tools.

These help by sharing links to articles, blog posts, videos etc. on a schedule that you choose.  Some of these include Hootsuite , Buffer and Tailwind.  You can even schedule posts that will be shared while you sleep!

Hire a Virtual Assistant.

All the tips provided above take time and there are only so many hours in a day.  Ever wonder how some persons seem to have the time to spend with family, a full time job and thriving social media accounts?  They hire virtual assistants (VAs) who can assist with anything from posting Instagram photos to editing videos.   Search on Upwork for Virtual Assistants who can specialise on one social media account or help with all that you have.

 

Here is a post with tips for gaining more Instagram followers

There will be further articles written which will specifically provide growth tips for Instagram, Pinterest and Twitter.  Follow DaniL on Twitter to stay tuned.

How To Improve Your Content Marketing Strategy

This is a sponsored post.

The use of content marketing is widespread online.  Many posts and articles are published with the intent to promote a particular brand or service.  Despite the efforts of most entrepreneurs, these marketing strategies usually result in limited engagement and lackluster sales.

This is because most business lack an effective digital marketing strategy. A digital marketing strategy includes a number of steps taken that will help the entrepreneur achieve goals (with the help of online marketing).    These must also be done in a timely manner for the best results.

 Identify your market.

Assess the appropriate age, income bracket and location of the persons to whom you would like to promote. Would your product appeal more to senior citizens or teenagers? If your business specialises in sales of ski equipment, then the locations of prospective customers would include areas in the United States and Europe that experience the winter season.

Set goals.

You may find that short – term goals work best ( 500 more followers on your business page at the end of two weeks) or long – term (a 400% increase in sales by the end of the year).  These goals should be SMART – Specific, Measurable, Achievable, Realistic and Timely.

Set a Call – To – Action (CTA)

A call – to – action is simply an item on a web page that leads readers to take action.  This can be a ‘Buy Now’ button in an email or online store.  The button will lead customers to buy one of your products and you get sales.

Drive traffic to your website or social media business page

You can do this in a number of ways:

Social media marketing:  publish articles and social media posts that are useful to your readers.  Followers are more likely to engage with these types of posts.

Affiliate marketing:  use third parties to get sales to your website/online store.  The third party receives a commission for sales generated.

Email marketing:  attract customers with the use of electronic mail.  You can send emails to potential customers, alerting them to upcoming sales and restocked items.

You can also read this useful post on how to gain more social media followers.

Analysis of results.

Look at your analytics to assess what types of posts get the best results.  Your followers may be more likely to read listicles and infographics instead of paragraph – filled articles with minimal images.

Digital marketers

Digital marketers are experts at developing and managing digital marketing campaigns.  If you would like professional assistance in crafting an effective digital marketing strategy, you can contact Charles Lubbat.