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Do you find yourself losing social media followers or your growth is at a standstill? The following simple tips may help get your accounts back on track.
Let’s say you’re invited to a party. Black tie event, backyard barbecue or pool party – it’s your choice. You arrive alone and an entire crowd of people are already there. Everyone else is enjoying themselves. They show each other baby pictures and swap funny workplace stories.
What do you do? Well, you decide to sit in a corner for a few hours while nursing a warm drink. Then you stroll around aimlessly – you listen to bits and pieces of conversations but give no input.
Eventually, you decide to leave early and inwardly scold yourself for wasting a few hours that could have been better spent resting or munching on popcorn with your cat.
Welcome to the world of social media.
That party? Let’s pretend that party is Instagram, Pinterest or Twitter. You did not speak to anyone at the party so you made no connections.
You did not Engage with anyone at the party.
Engagement is the secret to increasing your social media followers. Here are some tips for organic growth.
Genuine Engagement is Key.
Nobody appreciates when they are having a conversation and members are distractedly gazing in the sky or just talking about completely different topics altogether. Similarly, no one likes persons who visit their Instagram photo about their trip to Paris just to talk about the price of milk in New Zealand. Leave a comment only if the picture interests you. In addition, daily engagement is required for best results.
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Find Your Tribe
There are pages, groups and communities for everything (believe me, it’s true). Don’t feel left out if you think there is nobody else who enjoys making pickle flavored ice – cream. Just type in a search bar and you will find a group with similar interests.
The practice of networking is essential to entrepreneurs. Be sure to display your product or service on your social media account and share informative articles with your website link.
Do. Not. Spam.
We don’t need much of an explanation for this one. Spamming is annoying and unwanted email spam can get you in a lot of trouble.
Use automated tools.
These help by sharing links to articles, blog posts, videos etc. on a schedule that you choose. Some of these include Hootsuite , Buffer and Tailwind. You can even schedule posts that will be shared while you sleep!
Hire a Virtual Assistant.
All the tips provided above take time and there are only so many hours in a day. Ever wonder how some persons seem to have the time to spend with family, a full time job and thriving social media accounts? They hire virtual assistants (VAs) who can assist with anything from posting Instagram photos to editing videos. Search on Upwork for Virtual Assistants who can specialise on one social media account or help with all that you have.
There will be further articles written which will specifically provide growth tips for Instagram, Pinterest and Twitter. Follow DaniL on Twitter to stay tuned.