Everyone who is Every One knows about Instagram and wants to be an ‘Instagram star’ with a million followers. Unless you are a celebrity of sorts, it may be very difficult to gain (and keep) followers. Here are some tips which helped me grow my account in the past months.
Why do you want more followers?
This should be one of the first questions that you need to ask yourself. Do you want an account to promote your photography business or let everyone know about your mommy blog? Maybe you review donuts and you want to share this hobby with the world. The answer to this question will reveal the type of Instagram account that you should have.
Have a clear and pleasant profile photo.
No one wants to see an angry photo (unless you’re a wrestler). Most persons want to look at photos of smiling and positivity. Be that profile photo.
Post high quality photos.
When I started to use better photographs, I realised that I would get more engagement and “Hey, nice photos!” type of compliments. Taking a photography course wouldn’t hurt either. I use a Canon T5i for most photos, or sometimes use my mobile phone camera in well – lit areas. Shady nightclub photos taken without flash are a no no.
Stay on one theme.
Keep all your posts similar so someone who stumbles onto your account will be able to figure out your theme at first glance. Makeup theme? Flat lays and makeup looks. Food account? High quality recipe photos and food reviews. If your account seems wishy – washy and all over the place, you just may lose some followers along the way.
Use hashtags – at your own risk.
Choose your hashtags wisely. When you use a popular hashtag, this gives the advantage of other persons discovering your post as they search for that hashtag. There has been an unfortunate shadowban trend where posts are made invisible when certain hashtags are used.
I touched on engagement on a previous post that you can check out here.
Do. Not. Unfollow.
This has been a source of confusion for the longest while. There are Instagrammers out there who follow accounts, wait to be followed back and then they unfollow. This makes no sense and unfollowers are called out. In addition, those who unfollow will not be able to build up an authentic audience with this method.
Beware of picture – less profiles
Some Instagram accounts without a clear profile photo may just be a business which prefers to display their logo. Others may just be unfollowers. Or lurkers. Or bots. Just beware.
Find your Tribe.
Everyone has different tastes. One Instagrammer’s cat photos may not be appealing to some however, another’s hiking photos of lush wildlife may be very attractive to others. Follow persons with similar interests. In this way you will be automatically attracted to what they post.
Include some ‘typical’ Instagram posts.
We all know what some of these ‘typical’ posts are: landscape travel shot, poolside vacation, trendy outfit, restaurant food pic. I’ve noticed when I include these types of photographs I get more likes and follows.